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Tohmatsu Venture Support Interview article by Mr. Yuma Saito posted on WORKSIGHT (second part)
2013.11.18
An interview by Mr. Yuma Saito posted by Tohmatsu Venture Support, a member managed by Morning Pitch, was posted. "What is required of a large company tackling a venture "I am talking about the relationship between large companies and ventures on the subject.
Quoted below
Quoted below
Mr. Saito:Through morning pitch, about 20 business tie-ups and fund procurement etc. have been established so far. The symbolic thing is matching between a large company with weak internet and a net venture.
When launching a new business in partnership with a venture, it is very important to move so that you can evaluate with indicators other than sales.
When launching a new business in partnership with a venture, it is very important to move so that you can evaluate with indicators other than sales.
Indices other than sales are contributions to branding by PR effect, for example. As publications increase on the media, collaborators gradually increase with "boomerang effect" in public relations. (WORKSIGHT November 18, 2013)
- What is required of large companies tackling with venture [Saito Yuma] | ISSUES | WORKSIGHT http://www.worksight.jp/issues/340.html
