Creating a society where the working generation can have hope
Financial benefits: "Hagukumi Corporate Pension"

Mr. Shinji Morimoto, President and CEO of Better Place Co., Ltd.

After working at Alico Japan, he learned about the potential of long-term investment at Scandia Life Insurance, and in 2007 he started an independent investment management company, but due to lack of power he was unable to raise funds and was forced out of the company he had founded.
Fueled by his bitter feelings, he founded Better Place Co., Ltd. in 2011. In 2018, he established Hagukumi Corporate Pension Fund with the aim of supporting the asset formation of ordinary people through corporate pension digital transformation. In the seven years since its establishment, the fund has grown to over 88,000 members*¹ and assets of 39.3 billion yen*².
Certified member of the Japan Securities Analysts Association (a public interest incorporated association) and a Class 1 DC planner.

*¹ As of the end of March 2025
*² As of the end of January 2025